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Event Details

    PBSHRM April 2015 Meeting

    Date: April 14, 2015, 11:30am – 1:00pm
    ATMOS Building- Fischer Community Room (near the Airport)
    $15 for members/ $20 for non-members (INCLUDES LUNCH) *Please note that members that fail to reserve will be charged $20 at the door*
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    TOPIC: Forging Values–Transforming Companies from Good to Great

    As author Jim Collins states in his best-selling book ‘Good to Great’: “Core Values are essential for enduring greatness... The point is not what core values you have, but that you have core values at all, that you know what they are, that you build them explicitly into the organization, and that you preserve them over time.” Unfortunately, there’s a huge gap. Based on our research of the stated values, beliefs, and principles of Fortune 500 companies, we’ve identified 17 common values. While each company might choose a different label, the majority of stated values fit into 17 categories.  Our mission is to transform organizations “from good to great” by instilling values that make a difference. Values are more than defining acceptable behavior. They provide strategic direction. This course is designed to help companies without values to identify and define a set of values. For those that already have values, this course will provide a baseline for comparison and show how to refine existing values to maximize their effectiveness.  Learn more at

    PRESENTED BYRobert Ferguson of Ferguson Values

    As a speaker, researcher and writer, Robert Ferguson uses values to help business leaders provide strategic direction and build a successful brand. Over his 20-year career as a strategic marketer, Robert has worked with large clients, including, Sprint, Nortel, FedEx, Roche pharmaceuticals, Liberty Health and many smaller companies.  He has witnessed firsthand both success and failure in brand building, and experienced how values can create competitive advantage. The secret lies in developing differentiating values that are unique, relevant, and sustainable.  Most recently, Robert completed an extensive analysis of values across all Fortune 500 companies, discovering 17 common values. Today he will be sharing with us details from his research and explain how to identify differentiating values. You can follow Robert online at

          WHEN: Tuesday, April 14, 2015 from 11:30 a.m. to 1:00 p.m.

          (Lunch buffet opens at 11:45 a.m. and the program starts at 12:00 p.m.)

    WHERE: ATMOS Building- Fischer Community Room (near the Airport)

    DIRECTIONS:  Go in the main entry to the airport, drive past the Post Office, then turn left on

    Wright Road, go about ¼ mile, on the left is Atmos Energy building, we are in the Fischer

    Community Room. It is the entrance door on the left. If you have a GPS it is at 2304 Loop 40.

    COST FOR THE PROGRAM: $15 for members/ $20 for non-members (INCLUDES LUNCH)

                *Please note that members that fail to RSVP will be charged $20 at the door*


    DEADLINE: 12:00p.m., Friday April 10, 2015

    Membership Dues: Thank you to all of you that have paid their dues for 2015, we appreciate your support of this Chapter so we can continue to bring you programs that will Educate, Equip & Inspire you!You can pay your PBSHRM membership, with your credit card, at the door!